- We are happy to have this co-operation with TV4-group – it is a large and successful premium mediahouse, says Andreas Ekman, Communications director for Stockholm2015. – They have a history of great sports content and have also worked with smaller sports and grown them to wide acceptance in Swedish households. They will be an excellent partner for the domestic market.

The agreement includes both broadcast as well as streaming through TV4 Play, the plattform for viewing online. The Swedish finales on september 7th will not have any geo-restrictions. More information will by published at the Swedish federation (SAFF) homepage.

- This is also is a major milestone in getting international TV-contracts to ensure distribution to a world-wide audience, both for broadcast and streaming services, says Andreas Ekman. – We have a great production team in place with experience both from american football as well as big world championship tournaments, such as the ice-hockey World championships and soccer world cup.

More info
Swedish american football federation (SAFF) homepage

PRESS MESSAGE
For immediate release

TV4-group will broadcast World Championship and Swedish finales

Stockholm, August, 22nd 2014: TV4-group have secured the rights to send American football in Sweden the two coming years. The agreement ensures that IFAF World Championship Stockholm2015 and the Swedish championship finales XXIX and XXX, 2014 and 2015 respectively will be distributed through the channels of TV4-group.

- American football is on an upward trend in Sweden and there are great possibilities that the world championship here at home in Sweden will be what moves the sport to the next level. We look forward to make the Swedish games available to a large audience in TV12, says Hans Pekkari, channel manager at TV12 and TV4 Sport.

Next year Stockholm will host the 5^th IFAF World Championships, a tournament that is played at the Tele2 Arena between July 4 – 18 2015. Twelve nations from six continents will compete for the trophy. The Swedish games and the finale will be aired on TV12 and all the other games in TV4 Sport. All games will be aired on TV4 Play.

This year TV4 Sport will broadcast SM-Final XXIX, Swedish championship game on September 7^th at 2PM, (8AM EST) live from Tele2 Arena in Stockholm. This is the same venue that will be the home for the World championship. It is a dome stadium, a modern facility built in 2013, that has 30.000 seat capacity and a retractable roof.

- We are happy to have entered an agreement with TV4-group that is long term. It is important for the growing crowd that want to watch football, that they can do so at ther convenience, whether it is broadcast or online. In TV4-group we have a competent partner that can serve these need and help us grow the sport, says Andreas Ekman communication director for the Stockholm2015 LOC and the Swedish championships.

Sweden, USA, Japan, Korea, Germany, Austria, France, Canada, Mexico and Australia are so far the qualified teams for the championship. The twelve nations will compete in four groups. Grouping and schedule will be determined during the fall of 2014.
For more information, please contact:

Media relations at TV4 Sport: Martin Nersing, +46 768 98 85 38

Communications Director Stockholm 2015 LOC: Andreas Ekman, +46 70 669 55 11
andreas.ekman(@)stockholm2015.org

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- We are happy to bring the first promo film, called “AND”, to the world. It represents the values and associations that the sport and the city of Stockholm to a large extent share, says Andreas Ekman, Communications director at the SAFF Local organizing committee for Stockholm 2015.

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You are invited to visit the IFAF World Championship tournament played July 4th – 18th 2015 in Stockholm, Sweden. For more information about the city of Stockholm and to plan your stay before, during and after the World championships we encourage you to visitstockholm.com.

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- The former logo had some limitations that we needed to get away from. The new logo also better reflects the IFAF brand, as well as it clearly sets the Stockholm2015 as one phrase, says Communications director Andreas Ekman of the LOC.

- Logos are not the most important thing in the World, but with this update we get better visibility and prominense. The main implementation now also integrates the date and the website address, which is key in our year of awareness. It also better reflects the premium tournament we want to bring to the fans, the players and coaches as well as our partners, says Mr Ekman.

Regular

Standing

Simplified

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